Joshua Maa | MMA Global

Joshua Maa

Joshua Maa
Founder and Chairman, Madhouse Inc.
Founder, MadWorks
@joshuamaa

Joshua Maa founded MadWorks in April, 2018, focusing mainly on startups in marketing and advertising industry. He is dedicated to the development of domestic marketing industry as well as the innovation of marketing technologies.

He foresees the potentials and opportunities in mobile marketing when mobile Internet has just begun to sprout in China. Joshua founded Madhouse Inc. in 2006 and started to launch market educations and promote mobile marketing later then. Madhouse has been concentrating on mobile marketing in the past 13 years and became the world’s largest independent mobile advertising platform company in 2016.

To explore overseas markets, Joshua brought Madhouse to India and set up a joint-venture in 2012. The company then became the largest mobile marketing agency in India in terms of its market share of brand adverting.

Meanwhile, Joshua is also the co-founder, board member and President of Mobile Ad Standards Committee of MMA (Mobile Marketing Association) China. He works closely with other committee members to draft and establish mobile ad standards and guidelines and help to promote them in practice for all the participants in China market.