Mobile-first approaches to marketing have been bandied about and debated for years. The reality, of course, is that it’s the consumer that matters most – not the channel. This presentation will explore how the company is putting the customer first and finding ways to engage them across multiple digital touch points, including and especially mobile when it comes to e-commerce, retail etc. Understand the philosophy, the process, the strategies and tactics that are working (and not) with mobile.
