Sunil Buch is the Chief Business Officer (CBO) at ZEE.  As a part of MD & CEO’s office he is responsible for the business deliverables critical to the organization. Apart from leading a portfolio of channels and driving them to their optimum level of performance, he also heads Network Marketing, Audience Content Research, Brand Activation & Identity Strategy, and Talent & Artist Repertoire and is responsible for improving the network brand image.

Sunil drives new projects and plays a pivotal role in cross pollination of ideas between Content, Distribution, Placement and Ad Sales.  Modernisation of In-House facilities for network cost efficiency & ensuring operation Integrity is also a part of his purview.

With over 2 decades of well-rounded experience in Functional & General Management across FMCG, Advertising, Media & Entertainment and Telecom Retail, Sunil has served and contributed in Leadership roles at Colgate - Palmolive, Johnson & Johnson, Leo Burnett, Marico & Reliance Communications. Prior to joining Zee, Sunil was the Business Head - Reliance Own Retail at Reliance Communications. Through his long spanning career, he has created profitable brand led businesses via thought leadership, entrepreneurial problem solving, creative strategy and execution. He is a Science Graduate from Mumbai University and has done his MBA from NMIMS, Mumbai.