NEW
Release Date: 
December, 2015
File Size: 
7,3 MB
 NEW
Release Date: 
October, 2016
File Size: 
406 KB
 NEW
 NEW
Members Only
Release Date: 
November, 2016
 NEW
Release Date: 
November, 2016
File Size: 
480 KB
 NEW

This study, based on surveys and interviews with more than 400 brand leaders and senior agency executives, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative.

The MMA would like to thank Factual as the primary sponsor of this research initiative, as well as the following co-sponsors: Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear by Telenav, Ubimo, Verve Mobile and xAd.

Release Date: 
November, 2016
 NEW
Release Date: 
November, 2016
File Size: 
483 MB

Mobile Marketing Association (MMA) announces the first ‘Mobile Ecosystem and ad-Sizing Report’ that deciphers state of mobile in India in year 2015 – 2016 and what will we see in the future that will further explode this mobile first economy. Accompanied by in-depth analysis this report elaborates India’s mobile reach, smartphone penetration, rural & urban usage pattern and mobile advertising spends. It is a collaborative effort by the marketing and mobile industry, championed by the research team at GroupM India.

Release Date: 
October, 2016
File Size: 
2.7 MB
Geolocation Applied to Marketing
Members Only
The second playbook of the series Mobile Yearbook 2016, developed by Mobile Marketing Association Latam, is about “Geolocation” and this technology’s benefits for brand. The digital book – full text available for MMA Latam members- presents how geolocation has open the doors for collaborative economy and the importance of this technology to mobile marketing.
Release Date: 
September, 2016
File Size: 
7.1 MB
Category: 
Members Only
Release Date: 
August, 2016
File Size: 
7 MB
Programmatic Media And Mobile
Members Only
This is the first of a series of educational material that we will distribute along this year aiming to bring knowledge and promote the mobile marketing market maturation for the Latin America advertising industry. Good reading!
Release Date: 
June, 2016
File Size: 
7.1 MB
Category: 
Marketing in a Mobile World: Five Discussion Topics for Companies Wrestling with a World Gone Mobile
Members Only

When four hundred marketers, representing $66 billion in media spend, come together to discuss marketing in a mobile world, there are bound to be some major learnings, and that was the case at the Mobile Marketing Assocation’s Marketing Leadership Forum, which was held on May 10 - 11, 2016 at the Crowne Plaza Times Square.

Release Date: 
June, 2016
Category: 
Five Things Marketers Need to Know About Mobile Programmatic
Members Only

Signaling that the rise of programmatic buying in mobile is equally as dramatic as its ascension in other forms of digital media, the Mobile Marketing Association’s first-ever Automation and Programmatic Forum studied not only its growth, but the ramifications that growth has for mobile. The Forum brought together several hundred practitioners from brands, publishers, agencies and technology providers.

Release Date: 
April, 2016
Mobile Shopper Marketing Webinar Summary
Members Only

In a first-of-its-kind effort to launch an industry initiative, the MMA featured a subject matter expert to enlighten and inspire MMA members who have joined this new program. Walmart’s Senior Director Shopper Marketing, Matthew Parry, offered industry data and his insights on great marketing and great customer experiences, both of which are the primary goals of great brands and great retailers.

The webinar, entitled “Mobile Shopper Marketing and the Impact on the Path to Purchase” covered the following:

Release Date: 
April, 2016
MMA Internet of Things Connected Objects Working Group Strategic Framework v1.2

The MMA IoT Connected Objects Working Group seeks to help brands see the possibilities and understand the strategic implications of extending their mobile marketing initiatives through connected objects. 

Release Date: 
April, 2016
Category: 
Location: The Ultimate in Contextual Marketing
Members Only

As the mobile phone has emerged as the single most personal means with which to communicate, the day’s speakers underscored that mobile as a marketing platform has to be equally personal, providing users with messaging that is meaningful, appropriate, relevant and contextual.

Release Date: 
April, 2016
Aspirations for Mobile Marketing in 2016

The mobile landscape is set to grow even further in 2016. Nine Mobile Marketing Association’s APAC Board Members from agencies and brands such as Facebook, Google, WPP, share their aspirations for mobile throughout 2016.

In this infographic, they have a common desire to achieve progress in measurement, drum up investments in leadership and technology, and increase mobile-led cross-platform campaigns.

Release Date: 
March, 2016
Category: 
MMA Mobile Report 2015: Brazil
Members Only

MMA has the purpose to strengthen it´s positioning with it´s members generating useful information and, at the same time, understanding the opportunities of mobile market. Focused on this goal, MMA searches for information which can help understanding the target´s behavior, preferences and profile.

Download the report to see 1200 interviews with Millenials, Gen Y, Gen X and Boomers on mobile usage in Brazil.

Release Date: 
February, 2016