Everyone who has a smartphone, anywhere in the world, needs data. As demonstrated by this Playbook, when we say data is the new universal currency we are not exaggerating it.
Sponsored Data is about providing certain amount of data or navigation of a mobile app/site to certain users free of costs because this data is sponsored by corporations. How can consumers benefit from it? By responding to an action requested by the brand that is offering internet access: downloading and using its app, watching a videoclip, filling out a form, purchasing a product.