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Mobile, the Business Imperative
More and more brands are adopting the “no mobile, no meeting” mantra but how do you shift the culture of an organization steeped in traditional media and metrics to thinking about mobile not as a silo but as a business imperative? Core to the success of today’s CMO is an understanding of mobile as critical to consumer engagement, sales growth and profitability, business transformation, and disruption and experimentation within your organization.
Join us July 23-25 at the 2017 MMA CEO & CMO Summit, for an exclusive, invitation-only, family inclusive event in Napa Valley, where global thought leaders come together to shape the future of marketing and build professional and personal relationships that last a lifetime.