IBM Watson Advertising, formerly The Weather Company's ad sales organization, is an ecosystem of media, data and AI-powered technology solutions designed to help advertisers save time, money and enable them to build stronger, more profitable connections with their customers. To learn more, visit watsonadvertising.com.
About App Annie:
App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 800,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices App Annie has received $157 million in financing, including from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at
GroundTruth enables you to build off what’s real—what real people are doing in the real world—and influence what they do next. Reach people where they are, in the moment when they are most likely to respond, before, during, and after purchase. GroundTruth offers the most accurate technology and robust insights, with places mapped using our proprietary Blueprints technology, and an unrivaled first-party database of consumer behavior that is 10X the size of the competition. We believe in the power of place. Where you go and what you do in the real world says more about who you are than anything else. Build your brand, increase store visitation, sales, and more by delivering the right message, to the right person, at the right place and time.
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About Salesforce Marketing Cloud:
With a mission to make mobile marketing better for everyone, TUNE creates Software-as-a-Service (SaaS) products to help marketers manage performance advertising relationships across mobile and desktop. The TUNE Marketing Console is the industry standard for mobile app marketers to measure performance, and builds best-in- class tools to help marketers attribute their user acquisition, engagement, and retention campaigns to the appropriate channels and partners. TMC provides attribution for more than half of the top grossing apps in the iTunes and Google Play stores today. For more information, go to http://www.tune.com
Ubimo is a leading Location Intelligence (LI) technology company. Ubimo’s self service tools empower data driven organizations to aggregate, analyze, and activate geospatial information. Ubimo’s mission is to enable the transformation of location data into actionable insights.
Ubimo’s Location Intelligence Platform leverages proprietary geo based technology and advanced artificial intelligence methodologies. We enable our customers to connect real world behaviors with 1st and 3rd party data to make better decisions. With Ubimo’s LI Platform you can go beyond analytics and generate actionable intelligence, at scale.
Waze is an award-winning, crowdsourced navigation app with more than 70 million active users around the world. Real-time GPS data collected from its community of drivers gives brands deep insight into consumers’ intent and routines, allowing for powerful engagement. Through a combination of native ad placements and advanced targeting, Waze enables marketers to increase location and brand awareness while driving customers more frequently to businesses.
Deep Dive Partner
AdColony is a leading mobile advertising platform dedicated to delivering the highest quality brand experiences across today’s primetime apps and sites. Our proprietary Instant-Play™ HD video technology and innovative ad formats elevate the mobile ad experience, making us a leader in mobile marketing and monetization. Trusted by Fortune 500 brands and 85% of the top grossing mobile publishers, AdColony provides a superior way to reach mobile audiences at scale and drive meaningful outcomes for advertisers and publishers.
Deep Dive Partner
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers everywhere as the go-to resource for the most successful mobile apps in the world. To learn more, visit www.appsflyer.com
Deep Dive Partner
We at Factual believe that data should be accessible to every developer, entrepreneur, business, or organization – anyone who needs it to build a better app, provide a better search result, make smarter software – anyone who needs data to make a better decision or help others make better decisions. Today, Factual focuses on making location data accessible to the mobile world – data about places across the globe, and data which reveals a deeper understanding of people based on their geographic behavior. For more information, visit http://www.factual.com.
Exponential is a technology-driven advertising company, that enables brands to drive consumer engagement and performance across display, video and mobile. Exponential uses big data and machine learning to understand consumer interests in real-time, and delivers innovative creative experiences designed to trigger emotions that drive affinity and spend. For more than 15 years, we have delivered superior advertising products and services that consumers embrace, agencies recommend, brands select, media providers prefer, and our employees are proud of.
Nucleus, the joint venture recently formed by Gannett, Hearst, McClatchy, tronc, Inc. and additional affiliates– unlocks coveted inventory from leading local news media outlets across the top U.S. media markets. Nucleus proves that trust and scale are not mutually exclusive – providing advertisers national reach in brand-safe environments through one simple buy. We are the national sales force for the nation’s leading news publishers, providing meaningful impressions for maximum return. For more information, go to nucleusmarketing.com
OpenX is the world’s largest independent advertising exchange connecting thousands of the most recognized brands to consumers across leading websites and mobile apps globally. With a focus on user experience, we ensure advertisers reach consumers in the right environment and publishers maintain the best experience for their app or mobile site, allowing us to deliver optimal value to publishers, app developers, advertisers and consumers. Providing quality, scale and performance, OpenX has become a trusted monetization partner to more than 2000 mobile publishers and app developers worldwide, and top partner to leading mobile DSPs.
PlaceIQ is a leading data and technology provider that powers critical business decisions with location data, analytics and insights. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences to deliver relevant and personalized messages, and measure foot traffic to understand real-world ROI. PlaceIQ is headquartered in New York City, with offices in Silicon Valley and Chicago.
Follow us on Twitter @PlaceIQ.