Luis has spent most of his career in Unilever, in different functions (Finance, Media, and Marketing) in different countries (Argentina, Thailand, UK) with global, regional and local scope.
He joined the company back in 1991 in the finance area. In 1993 he moved to the marketing department , working in the Laundry category.
After that, Luis was promoted to Marketing Services Director for Southern Cone (Media, CMI & CRM). In 2004, he moved to Thailand as Global BD Sunsilk Director.
In 2006, Luis was appointed Global Head of Communication Planning in London, being responsible for the development of the media framework for the Integrated Brand Communication program and driving communication strategy and channel guidelines for key global projects.
From 2008 to 2010, Luis was the VP Media Americas, based in Buenos Aires.
In March 2011, Luis was promoted to SVP Global Media. His key responsibility is to drive the overall Unilever Global Media agenda. As part of this, Luis is accountable of leveraging UL scale to drive Innovation and Partnership with all media players, including Global Digital players, as well as maximising the effectiveness and efficiencies for the second biggest global media budget.