Put Personalization in the Driver's Seat | MMA

Tuesday, September 28, 2021 - 11:00am to 11:45am EDT

 

From pandemic-caused chip shortages to the deprecation of ad tracking identifiers, there are no shortages of headwinds facing automotive marketers. But with such a heritage of innovation, how can the automotive industry continue to embrace new, agile digital advertising opportunities? Join IBM Watson Advertising's Mike Reed and Ali Gwin to learn how you can accelerate your digital creative with the power of AI technology.

Takeaways:

  • Discover how AI can power solutions that address a multitude of challenges for automotive marketers
  • Boost loyalty through premium, personalized customer experiences
  • Learn how brands like Chevy have taken advantage of AI-powered creative solutions
Speakers: 
Product Marketing Leader
IBM Watson Advertising
Strategic Partner Lead, Automotive
IBM Watson Advertising
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