Wednesday, November 15, 2023 - 11:00am to 12:00pm EST
Learn how the MMA’s groundbreaking Consortium for AI Personalization (CAP) study is demonstrating ways that AI-optimized creative personalization, using only limited data, can deliver radical gains in advertising efficiency over rules-based dynamic creative optimization. We will explore how we can scale these learnings and next steps in our research as we apply similar techniques with additional data, including identity.
Marketing Evolution Founder and
MMA Subject Matter Expert