rlsa | MMA Global

Google: LV= reaches customers on all devices, boosting mobile CTR by 18% and increasing smartphone conversions by 89%

Member Submitted Content

LV= is a dynamic financial services business that offers a range of insurance,investments and retirement products. As the UK’s largest friendly society, the company has more than five million members and customers. LV= 50 Plus is a life insurance plan geared to customers ages 50 and older. Internal research showed that between 35%-40% of LV= 50 Plus customers are on mobile devices of some type, with this figure set to rise in 2014.

Responsive web design for all devices

Teaser Image: 
Case Study Type(s): 
Content Tags (Deprecated):