Fujitsu | MMA Global


Fujitsu Mobile Campaign
Fujitsu Mobile Campaign
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries. 
  • Mobile campaign: 3 weeks, 2 languages, 6 countries
  • Over 15 million impressions on Google Display Network, 100,000 pageviews
  • 10% interaction rate, average dwell time of 70 seconds