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Auto marketers’ challenge: building channels to reach mobile shoppers

Marketers that develop new channels to reach mobile shoppers will be the winners in the automotive space this year as brands boost budgets to establish their identity with on-the-go buyers and hard-to-reach millennials.
 
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Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

Matt Brocklehurst's picture
Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:51
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Renault Campaign

GOALS
• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
APPROACH
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
Teaser Image: 
Renault Campaign
PDF(s): 
PDF icon Case Study- Renault 2012 (UK).pdf
Case Study Type(s): 
Automotive
Content Tags (Deprecated): 
Google
html5
rich media
AdMob
DoubleClick
Renault
Automotive
Third Party Ad Serving