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Think with Google - The Extra Mile: 4 Resolutions for Marketers From the Top YouTube Ads in 2016

Just published on Think with Google - The most-watched YouTube ads of 2016 lend a few lessons. Here, Kate Stanford, director of YouTube ads marketing, shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard. Consider these food for thought for your 2017 resolutions.

Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

Submitted by Matt Brocklehurst on Fri, 10/18/2013 - 09:41

Fujitsu Mobile Campaign

In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.

Mobile campaign: 3 weeks, 2 languages, 6 countries
Over 15 million impressions on Google Display Network, 100,000 pageviews
10% interaction rate, average dwell time of 70 seconds

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Fujitsu Mobile Campaign

PDF(s):

Case Study- Fujitsu 2013 (DE-EN).pdf

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Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:46

Bethesda Campaign

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Bethesda Campaign

PDF(s):

Case Study- Bethesda Softworks - Dishonored Aug 2012 (UK).pdf

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Media & Entertainment

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Google: More than 18% of all its unique users interact with Audi’s rich media ad

Submitted by Matt Brocklehurst on Tue, 08/27/2013 - 11:58

Member Submitted Content

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Audi A3 Sportback Pages

GOALS

• Stimulate deep brand engagement with new Audi A3 Sportback

• Reinforce Audi’s slogan,“Vorsprung durch Technik”

APPROACH

• Created HTML5 rich media ad for tablets in DoubleClick Studio

• Designed an experience allowing users to actively engage with the ad

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PDF(s):

Case Study- Audi 2013 (DK-EN).pdf

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Google App Network