YouTube | MMA Global


Just published on Think with Google - The most-watched YouTube ads of 2016 lend a few lessons. Here, Kate Stanford, director of YouTube ads marketing, shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard. Consider these food for thought for your 2017 resolutions.

Fujitsu Mobile Campaign
Fujitsu Mobile Campaign
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries. 
  • Mobile campaign: 3 weeks, 2 languages, 6 countries
  • Over 15 million impressions on Google Display Network, 100,000 pageviews
  • 10% interaction rate, average dwell time of 70 seconds
Audi A3 Sportback Pages
Audi A3 Sportback Pages

• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad