Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countriesMatt Brocklehurst on Fri, 10/18/2013 - 09:41
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.
- Mobile campaign: 3 weeks, 2 languages, 6 countries
- Over 15 million impressions on Google Display Network, 100,000 pageviews
- 10% interaction rate, average dwell time of 70 seconds
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