La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising
Submitted by Matt Brocklehurst on Fri, 06/28/2013 - 06:14GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings
APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads
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