Reveal, a mobile audience platform, brings you this overview of the upcoming digital ad spend this election season. 2016 promises to deliver record ad spend from candidates, political agencies, PACs, and interest groups.  While many media companies excel at capturing this spend for television, very few have been able to convert this spend to digital.

 

Inside are key facts and dates that every digital team should know, digital competitors seeking local spend, the impact of social media, innovative ways to leverage digital targeting, and mobile’s role.