restaurant

InMarket's 2022 QSR Fidelity Index

InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year.

Download the report now to unlock key insights including:

The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022
What chain has the highest percentage of loyal customers.

And more!

Download the report now!

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The Evolution of Dining in the Digital Age

RetailMeNot, Inc. commissioned Google Consumer Surveys to poll over 1,000 consumers on their food and dining habits in the age of digital, including usage of smartphone devices for restaurant-related searches and activities. As the food and dining digital ecosystem continues to build momentum, restaurants are expanding their dining experiences through the use of apps, websites, digital coupons, mobile payment systems and more. This study provides an overview of the evolution of today’s food and dining consumer.

PDF(s):

rmn-wp-food-dining-web_final.pdf

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Read more about The Evolution of Dining in the Digital Age

Google: Customers lead McDonald’s to mobile success

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:35

GOALS

• Be where our customers are – on mobile – and make it easier for them to find our restaurants.

• Push mobile sales through location-based services.

APPROACH

• Launched a mobile optimised website.

• Launched an application for Android and iPhone.

• Offer customers custom-made, mobile campaigns.

Teaser Image:

PDF(s):

Case Study- McDonalds 2011 (UK).pdf

Case Study Type(s):

Retail

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La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising

Submitted by Matt Brocklehurst on Fri, 06/28/2013 - 06:14

LaFourchette

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings

APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads

Teaser Image:

PDF(s):

Case Study- La Fourchette 2013 (FR).pdf

Case Study Type(s):

Leisure/Travel

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