Google: Customers lead McDonald’s to mobile success
Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:35
GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings
APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads