October 9, 2005

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MOBILE MARKETING CASESTUDY – PHILIPS SONICARE<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



Brand: Philips

Campaign: Introduction of the Sonicare Electronic Toothbrush


- Build awareness on the newly introduced Sonicare Toothbrush

- Generate extra store traffic and increase sales

- Create buzz around the brand with an innovative campaign



As part of the promotion campaign around the introduction of the Sonicare Electronic Toothbrush in the Netherlands, Philips approached Emexus to develop a mobile marketing campaign. Billboards, brochures and the Philips website prompted interested customers to SMS their zipcode to a shortcode in order to receive information on the nearest store carrying the product. Emexus developed a ‘store locator’ application with in their platform, which mapped the nearest store based on the postal code and returned a free MO with address details and a route description.



Results were above expectations. Over 3000 customers made use of this service the first week of the launch. Positive feedback has been received by participating retail chains and Philips is thinking of re using the format in new campaigns.


About Emexus

Emexus is a global leader in the field of mobile services and specializes in Mobile Marketing, Mobile Entertainment, Mobile Internet and Customized Solutions. All mobile services are delivered through the unique Emexus Platform. The Platform enables companies to take maximum advantage of the latest mobile possibilities in an efficient and cost effective way. Emexus has offices in the Netherlands, the US and Malaysia and delivers mobile services to over 150 clients in 18 countries worldwide, including

Philips, Vodafone, T-Mobile, ECI, Organon, PPGH JWT, Alex and Canal+. The mobile applications of Emexus are connected to the worlds' most important SMS aggregators, thus enabling clients to reach over a 1.5 billion mobile consumers world wide. For more information visit our website: