Brand:  Jolly Tours<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Company:  Turkcell & Mobilturk

Name of campaign:  Jolly Tours Mobile Video Marketing

The challenge:  Jolly Tours, a travel agency, wanted to differentiate the way to increase customer satisfaction in the sales process

The solution: Transfering the hotels in Jolly Tours portfolio to the mobile platform.  A code was assigned to each hotel and resort in Jolly Tours portfolio, whıch were later advertised in newspapers and magazines. The customers that sent the code of the hotel of their choice via, received a mobile video presentation of that resort. This process helped the customers to make a more informed decision due to the visual aids.

The impact: The world’s fırst mobile video marketing project in the tourism industry. Turkey’s fırst ever mobile video marketing project that resulted in very favourable feedback from customers. There was also a significant increase in sales after the implementatıon.