July 28, 2008
Fox News Success Story )Motricity)
Overview
Motricity–the leader in off-deck messaging, content delivery, and billing–helped FOX News integrate an interactive mobile “winner” poll into its coverage of several of the presidential debates. As a direct result of Motricity’s easy integration, reporting, and scalability, FOX News successfully interacted with hundreds of thousands of viewers with this campaign. In order to engage viewers with accurate real-time poll results delivered by the news anchors and displayed graphically on-air, FOX News was required to integrate with Gateway quickly in order to meet the debate’s tight timelines and Motricity was required to offer a scalable solution for Live TV Programming.
Live TV programming meant FOX News needed the scalability necessary to handle hundreds of thousands mobile originated and mobile terminated messages in a short time frame. FOX News needed a strong technology partner to implement this mobile poll quickly and easily, with accurate up-to-the-second reporting.
Challenge
FOX News wanted to engage viewers with a text message poll and integrate realtime results into their presidential debate coverage:
Very Short Integration Timelines
FOX News had to integrate with Gateway quickly in order to meet the debate’s tight timelines.
Real-Time Results
FOX News wanted to engage viewers with accurate real-time poll results delivered by the news anchors and displayed graphically on-air.
Scalability for Live TV Programming
Live TV programming required Motricity to offer the scalability necessary to handle hundreds of thousands mobile originated and mobile terminated messages in a short time frame. FOX News needed a strong technology partner to implement this mobile poll quickly and easily, with accurate up-to-the-second reporting.
Solution
Experts at Motricity worked with Fox to ensure a seamless integration. Motricity’s account management and technical teams worked to understand Fox’s unique needs and help them achieve their goals.
Easy Integration
Experts at Motricity work with our partners to ensure a seamless integration. Our account management and technical teams work to understand our clients’ needs and help them to achieve their goals.
Clear and Timely Reporting
Motricity supplies clear and timely reporting to help companies understand and justify their interactive mobile campaigns
Scalable Products and Services
Motricity’s scalable solutions handled high volume traffi c with no interruptions and great user experience. Motricity provides reliable message delivery during periods of increasing message volumes and high throughput.
Results
As a direct result of Motricity’s easy integration, reporting, and scalability, FOX News successfully interacted with hundreds of thousands of viewers with this campaign.
Speed-to-Market
FOX News was able to integrate with Motricity in less than a day. As a result, they were able to meet the tight timelines of their FOX News Debate schedule.
Interactive TV Experience
Using Motricity’s XML reporting, FOX News provided real-time poll feedback to empower its anchors to interact with viewers.
Maximum Viewer Participation
In order to drive participation, FOX News needed a partner with the scalability to handle high volume traffi c and provide real-time results.
“Integrating with Motricity Gateway was simple. We were up and running in a matter of hours. As a result, the mobile campaign was a resounding success.”
Scott Margolis,
Director of Digital Business Development,
FOX News
