Setting new benchmarks in new age marketing and branding for more than 15 years 
Yagika is known for her enthusiastic innovative and future driven leadership and business skills 
Having delivered exponential growth across edtech, luxury and retail sector through her expertise in branding and marketing with brands viz. Viu, William Penn, Al Naboodah, MENA and beyond

She is now serving as business growth and sales professional with Xapads Media 
Her last project in OTT space, helped her learn and co create immense success in this beautiful diverse landscape of Indonesia thereby closing the year with a 106% target achievement 

Today in this ever dynamic ad tech space, she is determined to recreate similar success stories 
Ai, CTV and user behaviour study is one of the most exciting aspect of her role