Winder Chen has over 11 years of rich experience in brand building and digital marketing and marketing technology development.

Winder joined P&G Greater China in 2005, he started off in the Personal Care sector for local market, leading an equity winning brand with dominant market share and in 2009 promoted to led 5 global markets. He led a global team to immerse into the consumer lives of different markets and built the new brand architecture and 10 years innovation roadmap and brand strategy, and also is involved into new market expansion like Africa and LATAM.

In 2011-2013, Winder took the role of Marketing Director for Digital Media & Innovations for P&G Greater China, in which he oversaw total P&G digital media operations, including video, display, search and social investment strategy and operation optimization, plus active explorations for P&G in big data, mobile marketing etc, during when P&G has risen to FMCG’s leading digital player.

In Apr 2014, Winder became GM of Tuniu.com(NASDAQ). In just 3 months he integrated the entire operations of Tuniu’s Marketing organization and Mobile team.

In July 2014, Winder became Founder and CEO of Kuaizi Technology devoted into development of AI Creative Platform and technology aiming to transform the creative efficiency, effectiveness and insights of digital marketing.