Tra is a fresh Burnetter, but a familiar face in the industry with more than 8 years of experience working across agencies like JWT, Dentsu, Havas & Ogilvy. She is recognized as a strategic copywriter that can cleverly balance between the art minds and business realms, thus, being able to conceptualize a client’s vision and turn it into a well-crafted piece that ticks people's mind and touch people's heart.

Tra is moldable but still keeps her creative flares intact by refreshing her mindset and hands-on adapting to emerging trends. Her passion for new forms of creativity brings her trophies in diverse categories:  Best of Vietnam for KFC at Blue Dragon Awards; Silver for KitKat Audio Branding at Transform Awards Asia Pacific; Gold and Silver for Clear AI Influencer at MMA. Recently she hit a hat trick at MMA with Grand Prix Best in Show and 3 Golds for Samsung Galaxy S21FE, contributing to the winning streak of Publicis Groupe as a whole.

From a team player, Tra grows to be an empathetic leader with the motto of building “creativity that lasts”. During the weekend, she is a mentor or jury member at some Vietnam creativity courses. It brings such genuine joy to her heart coaching and inspire the next gen to realize and hone their talents.

Always refining and striving to be better, Tra yearns to learn more and yearns to learn something different. She enthusiastically grabs onto adventures and a wide range of reading genres that can bring fresh materials to integrate into the colorful world in her head.

To her, creativity is challenging, but also liberating. 
That makes her writing catch fire every day.