With 16+ years of experience, Tanay currently spearheads Fractal Ink drives design Strategy and looks into visual design discipline at the Studio. His entrepreneurial journey started from IIT Bombay itself, when he launched Ambiaance Designs with his Partner Priyanka Agrawal in 2002 which was sold off to Vizualize Technologies in 2006. Post the sale he moved to London and worked in LBI (One of largest Digital Agency of Europe) as a creative head till 2010. With a strong focus and vision to take Digital Experience design in India to the global level he started Fractal Ink with his 3 other co-founders and grew it from a 7 people company in 2010 to strong team of 100 in the last 8 years. While being a mentor to many UX groups and design incubators around in the country, he also helps educational institutions in formulating their design curriculum around industry. Fractal Ink specializes in helping its clients do – from defining and planning the entire CX roadmap of an organization, to designing and executing each intervention as a best-in-class experience. It provides services across the CX spectrum that includes, Digital Strategy, UX, UI, front-end engineering, motion graphics and more. Fractal Ink was recently acquired in 2016 December by Dentsu Aegis Network. Currently he is the CEO and Chief Creative Officer for Fractal Ink.