Senthil’s advertising roller coaster ride began 18 years ago when he switched lanes from Rocket Science to Common Sense. From his gold medal winning Bangalore University project on the engine of the Prithvi Missile, to playing for the Bangalore University Cricket Team, to flirting with event marketing, silent theatre and choreography to finally believing that he could write for a living and Winning India’s first ever Gold Lions in Film & Film Craft at the Cannes Lions International Festival. And then going forth to Win India’s first Cyber Lions, India’s first Branded Content Lions and more, year after year. In 2015 Senthil also won India’s first 03 One Show Gold Pencils in Film, Film Craft and Film Innovation.
At JWT, Senthil has been a spearhead of the agency’s creative turnaround and his work on Pepsico, Nike, Levi’s, Google, Ford, The Times of India, Nestle, Unilever, ITC Foods, Diageo, ING bank, Kingfisher Beer, MRF Tyres, The Diamond Trading Corporation, Unicef & Rotary has risen beyond successful marketing case studies to win over many million consumers and harvest over 300 international creative awards, including an unparalleled record of 16 Cannes Lions, 10 One Show Pencils, 07 D&AD pencils, Film Grand Prix’ and Lotus Roots Grand Prix’ at the Asia Pacific Adfest, Spikes Asia, Clio, London International and several Gold Worldmedals at the New York Festivals.
His campaigns are celebrated in India and recognised globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. Working out of India, he has also led several Global Advertising and Communication Campaigns as Global Creative Director of Unilever Radiant across 16 countries in the emerging markets of Africa, Asia Pacific and South America.
Senthil’s passion to push the envelope beyond the scope of work has brought him international recognition in areas like content creation, photography, design, direction & film making. In fact he has Directed several films including the famous Nike Cricket Spot : Make Every Yard Count, which was the most awarded campaign at Cannes 2014, winning a record 07 Cannes Lions across Cyber, Branded Content, Film Craft & Film Lions. He also Features as Winner in the 2011 Spikes Also Asia Pacific photography competition, the 2010 shortlist of Best Ad Film Directors in Asia, the Top 10 Asian Creative Directors and also the youngest Indian in the Campaign Global Power List. In fact, he was the first Indian to feature on the Home Page of YouTube in 2006 for 'Birds Of Paradise' - the US AID produced Documentary on Island Tourism post the Tsunami. In 2008, he also created the Yellowrippers ‘RIP Yellow Pages’ Contest that was the most responded contest worldwide on YouTube.
A Sanctuary for Elephants in the blue mountains of South India, Silent Theatre, Loud Music, Indian folk culture, Temple Architecture, Aerial Photography, Travel Writing, Documentary Films And Gully Cricket are some of his other interests.