Prasanna leads advertising solutions for Snapchat in India. In his current role, he engages with top tier advertisers across Media & Entertainment, CPG, Technology, E-Commerce to name a few.

In a career spanning over 15 years, he has played an instrumental role in developing and implementing monetisation strategies for several top organizations. In his previous stint as the Agency Partner at Facebook India, Prasanna was actively involved in equipping media agencies of top clients such as Amazon India and Unilever India with Facebook solutions and grew the business successfully across his portfolio. Additionally, Prasanna has worked in top media agencies IPG and Groupm prior to that. His initiation to digital media started with his 4-year stint with Google India as an Account Strategist.

Prasanna has received an MBA degree in Marketing from Madurai Kamaraj University.