Pete Blackshaw | MMA Global

Pete Blackshaw

Pete Blackshaw
Global Head, Digital Marketing & Social Media
Nestlé
@pblackshaw

Pete Blackshaw is the Vice President of Digital and Social Media at Nestlé, S.A., based in Switzerland. In addition to helping shape digital strategy for Nescafe, Kit Kat, San Pellegrino, Perrier, Purina, and hundreds of other Nestle brands, Pete oversees Nestle’s industry-recognized Digital Acceleration Team (DAT) as well as the Silicon Valley Innovation Outpost (SVIO). Prior to Nestle, he served as CMO of NM Incite, a joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. He is author of a book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and periodically authors columns in Advertising Age centered around the book’s themes. Pete founded PlanetFeedback.com, one of the web’s first consumer-feedback portals, and co-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He’s a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz. 

 

Career Highlights / Recognition: 

- Founded PlanetFeedback.com, which was an early leader in collecting consumer feedback 

- Interactive Marketer of the Year (with other P&G team members) (1998) 

- i20 Top Marketer: Ad Age Magazine (2001) 

- Industry Achievement Award, Ad-Tech (2008) 

- Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation (2010) 

 

Press / Publications: 

- “Nestle’s Blackshaw: Digital Transformation Requires Training, Testing” 

- “Digital Transformation the Nestlé Way” 

- “Legends & Legacy” 

- Authored: Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World 

 

Did You Know? 

- Pete coined the phrase “Consumer Generated Media.” 

- Served as press secretary and legislative aide to then-Senator Art Torres (now chairman, California Democratic Party). Worked on various initiatives and legislation, including K-12 and Higher Education, school dropout prevention, immigrant education, economic development, toxics and public safety, and policy around advertising in California public school classrooms.