Brazilian-Italian digital & innovation professional currently leading Strategy, Innovation and Insights departments at iD\TBWA, a data-driven marketing agency based in São Paulo Brasil. I believe in empowering talented people with knowledge, tools and culture to build fertile environments for innovation and disruptive ideas that address true human's pains & needs and connect brands and companies to the culture.
Sharpy marketing professional and entrepreneur with 18 years experience on digital business (e-commerce management and operations, business and sales strategy, performance marketing, social/content strategy, eCRM, BI/analytics and advertising) with a data-driven mindset and passion for moving fast and getting things done.
As Digital Advertising professional, I've worked for the biggest global advertising groups and agencies leading Planning/Media/Business Intelligence teams and developing integrated online campaigns (both brand building and sales/leads activation) for large global brands as Renault, Procter&Gamble, Unilever, Nestlé, Volvo, IBM, Citibank).
As entrepreneur, I have founded and have been leading HEX Brands (a fullservice t-shirts company that controls several own/partner brands and their e-commerce channels) for the last 7 years. I have been in charge for B2B and B2C Strategy/Sales + Operations/Finance with a number of successful "real-life" cases with proven KPIs in e-commerce management and business administration