With hands-on experience across both the brand and adtech sides of the industry, I bring a well-rounded, strategic perspective to modern marketing. At Unilever, I worked on some of the most iconic brands, including Streets Ice Cream and Lynx, where I applied marketing science principles to craft campaigns that delivered both cultural relevance and commercial impact.

Now in the adtech space, I’ve gained firsthand insight into how technology can unlock scale and performance. At Smartly.io, I’ve had the opportunity to collaborate with our AI product teams to help shape innovative, AI-powered solutions that are redefining what’s possible for digital advertisers.

Whether it’s brand building or driving performance, I’m passionate about work that blends creativity, data, and tech to make meaningful connections with audiences—and I bring that same lens to judging great advertising.