Linda has a proven track record in media and marketing management. Her illustrious career in media started in 1997, following the full service agency split. Linda fate was then sealed to become one of China’s pioneers in the business with the formation of Mindshare China. From a junior planner, Linda rose through the ranks and eventually assumed the position of Managing Director of Mindshare Shanghai in 2010 and COO of Mindshare China from 2013.

During her tenure as the woman at the helm of Mindshare China, Linda led the team to secure numerous new business and was the business lead for one of GroupM China’s largest and most significant clients, YUM! China for 17 years. She has also worked on other high-profile blue chip brands including Unilever, Yili, JD.com, JDB, Tencent, Volvo, Unicharm, KSF and IKEA etc.