Lauren McAndrews is a Vice President of Digital Strategy at Havas Media, assisting brands in harnessing the true value of mobile and digital – from the standpoint of audience insights, omni-channel media investment, data and measurement, creative, content and innovation. Formerly a part of Mobext, the mobile arm within Havas Media, she has led teams responsible for several key verticals: luxury fashion and beauty, spirits, financial services, CPG and hospitality. Prior to Mobext, she developed her expertise in social, gaming, mobile and search as part of PHD’s Connected Platforms group. Lauren graduated from Colgate University with a B.A. in Sociology and Anthropology.