JP is the overall strategy lead for the agency, providing strategic direction and perspective across all key accounts. He has over 15 years of experience spanning across multiple disciplines – from market research and insights, to online and offline communications, and culminating in holistic strategic planning. He ensures that all recommendations are aligned with clients’ business growth goals, and the plans are anchored on rich consumer insights and data.

He spent most of his career working in the Philippines and then almost 2 years in Vietnam. He has done strategy work for the likes of Coca-Cola, Nestle, Heineken, Johnson & Johnson, L'Oreal Paris, Abbott Nutrition, Jollibee, and Reckitt-Benckiser, among others.