JP Salustiano is the Principal Partner and AOR Head at Openmind. With over two decades of experience in media and marketing communications, JP brings a wealth of knowledge and a proven track record in agency leadership, business development, client management, and strategic planning. His passion for media and advertising coupled with his keen insights into audiences and market trends have made him a sought-after adviser and thought leader.

His impressive background includes leading multinational and local clients such as Nestle, Coca-Cola, Heineken, Johnson & Johnson, Globe, Jollibee, and overseeing the global AOR business for Tiger Beer. In 2023, he was recognized by CEO Insights Asia as one of the "Top 10 Chief Strategy Officers in the Philippines" and was also honored by Marketing in Asia as part of the "MIA Impact Circle - Stellar CXO Award." JP has successfully led multiple award-winning campaigns both locally, as well as internationally during his regional tenure.