An early mover in the programmatic space in SEA, Joelle has spent her last 10 years helping advertisers navigate the complicated digital ecosystem and achieve ROI. In her current role, she is responsible for scaling and driving adoption of PubMatic’s programmatic supply solutions through marketing, devising innovative and customised product solutions for buyers in SEA and GCK. Joelle has been named ‘Star of the Quarter’ for her work with Publicis Groupe that led to an commendation in the Wires APAC for Heineken SEA.

Prior to PubMatic, Joelle was in the founding team of Vivaki/Precision SEA, Publicis Media and held the position of Activation Director where she managed an award winning team team handling all programmatic buys for key clients such as Samsung & P&G etc. She has also worked on the publisher side in the Netherlands and has strong knowledge on ad operations, strategy and digital advertising.