Advertising media professional with more than 20 years of experience in the top advertising and media agencies in the Philippines such as Ace-Saatchi & Saatchi, ZenithOptimedia, Dentsu X, and Universal McCann. Skilled in business management, operations, strategic planning, and integrated.
Has handled leading local and multinational clients in industries such as Telecoms (PLDT, Smart, Globe, TM), Banking (BPI), Real Estate (Ayala Land, Megaworld), Beverages (San Miguel, Emperador), Automotive (Toyota, Honda), Online Platforms (Lazada, Netflix, Carousell), and Government (Department of Tourism).
Responsible for advertising launches of major brands such as Emperador Light, TM (Touch Mobile), and Sulit.com.ph (Carousell). Named MVP and a consistent top performer in previous agencies. Established Dentsu X office in the Philippines and registered the highest growth rate in the industry for 3 consecutive years.
Highly involved in the advertising and marketing communications industry. Currently the Vice-President of the Media Specialists Association of the Philippines (MSAP) and regular panelist for the Ad Standards Council (ASC).