Gaurav is a Mobile Ad Tech specialist, commencing his journey in the year 2013 in the Industry. Having worked on both the demand and supply side of the industry, Gaurav has a unique perspective and understanding of the nuances and dynamics of mobile performance advertising in India. He has worked with prominent ad networks based in India like affle and the SVG media group, both in the business development and client servicing capacity with great exposure to affiliate, attribution, and re-targeting platforms. Currently, Gaurav is the Business manager at M&C Saatchi Mobile for India business catering to key account relationships with mobile first advertisers.