Farrokh Madon is the Chief Creative Officer APAC of Merkle B2B. Based in Singapore, Farrokh oversees the creative direction and strategies to impart creative technology solutions and innovative customer experience for brands through Merkle B2B’s APAC network. In 2022, Merkle B2B was awarded the B2B Agency of the Year at Marketing’s Agency of the Year Awards in Singapore.

Prior to joining Merkle B2B, Farrokh has a storied career spanning Singapore, Amsterdam and India, during which he has garnered over 200 prestigious advertising awards. Work done on his watch has featured on CNN’s Anderson Cooper show & FOX TV in America. He has won multiple Cannes Lions, Gold Spike Awards, the Best of Show at AdFest, a highly coveted D&AD Silver Nomination and the only Grand Prix in the history of the Effie Awards in Singapore.

Farrokh is also a winner of the Creative Director Of The Year Award given by the Institute of Advertising Singapore, at its Hall Of Fame Awards.

Outside advertising, Farrokh has written a novel. It briefly sat on the Top Sellers shelf of leading bookstores in Singapore.