Erin Joyce hates having to explain herself in a Bio because her experience doesn't fit perfectly into labels.  She is a creative thinker, content producer, strategist and lover of well-executed branded content.  With well over a decade of experience creating digital content for brands, she thrives on big ideas that are infused with culture.

As Twitch's first ever Creative Strategy Lead, Americas, she leads an international team of creatives who help brands achieve their marketing goals through the power of the Twitch platform. On any given day she can be found brainstorming breakthrough ideas with clients, educating the industry on the importance of having a gaming strategy, analyzing fresh insights on the ever-fascinating Gen-Z cohort or preaching the magic of the Twitch platform to anyone who will listen.

Prior to joining Twitch, Erin honed her craft at Showtime Networks as the Director of Multiplatform Content where she led creative direction for social and emerging content across platform.  Working alongside series showrunners, writers, and producers, she’s developed digital extensions of popular TV series such as Weeds, Dexter, Shameless, Homeland and Ray Donovan.  While primarily focused on short-form shareable video production, she has also produced long-form platform-agnostic content for the network including “House of Lies LIVE” a 30 minute improv comedy special featuring Don Cheadle and Kristen Bell, which made network history as the first-ever original production to debut on Youtube before the linear feed.

Her work has received recognition from various industry organizations (in detail below).  She holds an M.S. in Media Innovation from Ithaca College and a B.S. in Marketing from Fairfield University. She explored her fascination with creator culture in my graduate thesis "MCN's, The Rise of Digital Talent, and the Future of Entertainment." Ask her about it, she can jam on Influencer culture and generational cohorts’ relationship to media for hours!