Bruce Dincin is Senior Director of Customer Acquisition and Social Media at Choice Hotels International (NYSE: CHH). Bruce has been with Choice for over ten years, holding key roles in the marketing department including responsibility for advertising, brand development, paid media, and analytics.
In his current position, Bruce oversees the enterprise wide social media strategy, the paid media, and measurement of this media which includes: digital, traditional and OTT TV, online video, mobile, and social media. For the past ten years, Bruce has worked closely with Choice’s Business Intelligence team and Media Mix Modeling (MMM) partner to help Choice become a leader in leveraging data and analytics to optimize their media spend and drive incremental revenue and new customer acquisition.
Bruce attended the University of Illinois in Champaign, and subsequently began his professional career at Andersen Consulting (now Accenture) in Chicago. After Andersen, he earned his MBA at Georgetown University McDonough School of Business. Prior to joining Choice Hotels, Bruce worked at US Airways and American Express in multiple marketing roles.
Bruce lives with his wife and two sons outside of Washington DC, but remains a Chicago sports fan.