Bruce Dincin is Senior Director of Media Strategy and Analytics at Choice Hotels International (NYSE: CHH). Bruce has been with Choice for almost ten years, holding key roles in the marketing department including responsibility for brand advertising marketing. In his position, Bruce oversees the strategy and implementation for all paid media and the measurement of Choice’s media including TV, desktop, mobile, online video, and social media. For the past five years Bruce has worked closely with Choice’s Business Intelligence team and Media Mix Modeling (MMM) partner to help Choice become a leader in leveraging MMM and digital attribution to optimize their media spend and drive incremental revenue.
Bruce attended the University of Illinois and subsequently began his professional career at Andersen Consulting in Chicago. After Andersen, he earned his MBA at Georgetown University McDonough School of Business. Prior to joining Choice Hotels, Bruce worked at US Airways and American Express in multiple marketing roles.
Bruce lives with his wife and two sons outside of Washington DC, but remains a Chicago sports fan.