Amit Gujral is a marketing maverick who’s been associated with the world of branding and advertising for more than 25 years. He has been at the helm of many award-winning and celebrated marketing campaigns, and has led successful product launches over the years. Currently the Chief Marketing Officer at JK Tyre & Industries Ltd, he previously led marketing excellence at LG Electronics as the CMO. A computer science graduate, his skill at linking strategy with creativity provided him a launch pad into the world of marketing. In his words, "the process of bringing a particular communication to life is thrilling for me." As the CMO, he is creating campaigns that directly connect with the audience. Under his aegis, JK Tyre has won numerous brands & marketing awards, ranging from Iconic Brand of the Year by ET to Brand of the Decade by BARC Asia. For his efforts, he has been awarded the ‘Digital Person of the Year’ title by Stars of India Award by CMO Global & Golden Feather Awards ‘Marketing Professional of the Year’ by Asian Leadership Awards, ‘Marketer of The Year (Gold)’ by Digixx, and the ‘Best CMO’ by Exchange4Media. He is also a keynote speaker and has been a part of various events for panel discussions, conferences, and as a jury to name a few. He is also an avid poet and an orator and enjoys different forms of art.