As Creative Director for AKQA in New York, Alison guides and shapes the agency’s digital, social and experiential work for clients in retail, telecommunications, hospitality and financial industries. A respected industry leader, she was named one of the ‘Most Creative Women in Advertising’ by Business Insider.

Alison most recently led the conception, production and execution of the “Inspire Her Mind” campaign for Verizon. This campaign, in partnership with the MAKERS organization, has a serious message: to promote the importance of women in the fields of science, technology, engineering and math (STEM). What began as a purely digital brief led to an idea which garnered so much enthusiasm from the client that Alison and her team were engaged to not only create a digital platform but also a 60 second TV spot. This film immediately became a YouTube viral sensation, garnering over 2 million views in 2 days, full segments on both Good Morning America and the Today Show and became such an online hit that several influential female activists such as Sheryl Sandberg have publicly thanked AKQA for making a positive impact on the women’s movement.

When Alison is not rallying creative, strategy and technology teams to develop breakthrough solutions for clients she also contributes to organizations that promote the roles of women in the advertising industry.