MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Yili Group

Overall rank

#26

Points

83.0

Awards won

8

Finalists

1

Region
APAC
Best in Show 0
Gold 5
Silver 2
Bronze 1
Finalist 1

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Yili “Playing the Emotional Card” — Olympic Marketing Yili Yili Group Mindshare China B.Marketing Impact | B.Marketing Impact | B.Marketing Impact | C.Impact Media | C.Impact Media | D.Emerging Tech Marketing Smarties China Gold (4), Silver (2)
Yimi “Double Match, New Year’s Good Fortune” Yili Yili Group Xiaomi Ads China C.Impact Media Smarties China Gold
Yili’s Olympics Triumph: Redefining Brand Sponsors Yili Yili Group Mindshare China Real Time Marketing Smarties APAC Finalist
Yili’s Olympics Triumph: Redefining Brand Sponsors Yili Yili Group Mindshare China Real Time Marketing Smarties X Bronze