Top Advertisers - Global 2024
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PepsiCo
| Overall Rank: | 2 |
| Points: | 1127.0 |
| Awards Won: | 97 |
| Finalist(s) Achieved: | 72 |
| Best in Show(s) Won: | 2 |
| Gold(s) Won: | 31 |
| Silver(s) Won: | 19 |
| Bronze(s) Won: | 45 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Zenith |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Silver |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing |
Smarties APAC |
Silver, Finalist |
LAY'S SMILE IS THE NEW YEAR FORTUNE |
Lay's |
PepsiCo |
Zenith |
Vietnam |
Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement |
Smarties APAC |
Bronze, Finalist (2) |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Zenith |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Gold, Silver |
Pepsi Zero Sugar Lime OOH Hijack |
Pepsi |
PepsiCo |
BBDO Guerrero |
Philippines |
Social Media Marketing |
Smarties APAC |
Bronze |
Play The Dew |
Mountain Dew |
PepsiCo |
BBDO Guerrero |
Philippines |
Small Budget, Big Impact | Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist (2) |
Turf Finder |
Gatorade |
PepsiCo |
Leo Burnett |
India |
Data Insights / Contextual Marketing | Brand Experience |
Smarties X |
Finalist (2) |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising |
Smarties X |
Bronze (2), Finalist |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Zenith |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Silver |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Publicis |
Vietnam |
Omnichannel Marketing | WEB 3.0 Technologies Marketing |
Smarties X |
Bronze (2) |
Doritos Silent |
Doritos |
PepsiCo |
OMD |
UK |
WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence |
Smarties Europe |
Gold (2) |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience |
Smarties Europe |
Finalist |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties Europe |
Finalist |
Pepsi x K?zlarSoruyor |
Pepsi |
PepsiCo |
OMD |
Turkey |
Innovative Use of AI in Advertising | Personalization | AI-Powered Audience Engagement |
Smarties Europe |
Bronze, Finalist (2) |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Diversity? & ?Inclusion |
Smarties Europe |
Bronze |
The Great Transformation of Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing |
Smarties Europe |
Silver, Finalist (2) |
We Can't Be Upset With The Soil |
PepsiCo |
PepsiCo |
NaysWorks |
Turkey |
Social Impact Marketing |
Smarties Europe |
Finalist |
#Riseupfrombeingfriendzoned with Pepsi |
Pepsi |
PepsiCo |
Spark Foundry |
India |
AI-Powered Audience Engagement | Real Time Marketing | Innovative Use of AI in Advertising |
Smarties India |
Bronze, Finalist (2) |
Dar Nu Darra ft Guru Randhawa |
Mountain Dew |
PepsiCo |
Spark Foundry |
India |
Omnichannel Marketing |
Smarties India |
Finalist |
Turf Finder |
Gatorade |
PepsiCo |
Leo Burnett |
India |
Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact |
Smarties India |
Best in Show, Gold (4), Bronze (2) |
No Lay's No Game Ft Ms Dhoni |
Lay's |
PepsiCo |
Spark Foundry |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Finalist |
Squeezing back the summer fun |
7Up |
PepsiCo |
Leo Burnett |
India |
Social Media Marketing |
Smarties India |
Bronze |
Sting Hataw ang Energy sa Mind at Body |
Sting |
PepsiCo |
DDB |
Philippines |
Omnichannel Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Gold, Silver |
Water Drinks Gatorade |
Gatorade |
PepsiCo |
Zenith |
Philippines |
Instant Impact / Promotion |
Smarties Philippines |
Finalist |
Lay’s Smiles Your way |
Lay's |
PepsiCo |
Brilliant & Million |
Thailand |
Innovative Use of AI in Advertising |
Smarties Thailand |
Gold |
GET OUT FOR LIFE |
7Up |
PepsiCo |
Zenith |
Vietnam |
Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Bronze, Finalist |
LAY'S SMILE IS THE NEW YEAR FORTUNE |
Lay's |
PepsiCo |
Zenith |
Vietnam |
Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence |
Smarties Vietnam |
Silver, Bronze, Finalist (3) |
LAY'S: THE IRRESTIBLE LAST PIECE |
Lay's |
PepsiCo |
Zenith |
Vietnam |
Cross Digital Media Marketing | Brand Experience |
Smarties Vietnam |
Bronze, Finalist |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Gold, Silver, Finalist (3) |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Zenith |
Vietnam |
Brand Experience | Cross Digital Media Marketing |
Smarties Vietnam |
Finalist (2) |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Zenith |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Bronze |
Doritos'la Güzel Oluyor |
Doritos |
PepsiCo |
OMD |
Turkey |
Social Media Marketing | WEB 3.0 Technologies Marketing | Customer (CX) / User Experience (UX) & Design |
Smarties Turkey |
Gold (2), Finalist |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Cross Digital Media Marketing | Brand Experience |
Smarties Turkey |
Silver, Bronze |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience |
Smarties Turkey |
Silver, Bronze |
Kazand?Rio In-house CDP Project |
Kazand?Rio |
PepsiCo |
OMD |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing |
Smarties Turkey |
Finalist (2) |
Kazand?Rio&FreeByte: Survivor Interaction Booster |
Kazand?Rio |
PepsiCo |
4PLAY |
Turkey |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Turkey |
Finalist |
Ruffles Hunger |
Ruffles |
PepsiCo |
OMD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Finalist |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Diversity? & ?Inclusion |
Smarties Turkey |
Bronze |
Varsa Ruffles Maça Var?z |
Ruffles |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Bronze |
We Can't Be Upset With The Soil |
PepsiCo |
PepsiCo |
NaysWorks |
Turkey |
Social Impact Marketing | Brand Purpose / Activism |
Smarties Turkey |
Gold, Bronze |
Gesticuladores |
H2Oh! |
PepsiCo |
Isla República |
Argentina |
Product and / or Service Launch |
Smarties Hispanic Latam |
Gold |
Leche |
PepsiCo |
PepsiCo |
Isla República |
Argentina |
Brand Experience | Omnichannel Marketing |
Smarties Hispanic Latam |
Silver, Bronze |
Poker Face |
PepsiCo |
PepsiCo |
Isla República |
Argentina |
Gaming, Gamification & E-Sports | Social Media Marketing |
Smarties Hispanic Latam |
Gold, Bronze |
Maternidad Real |
Marias Gamesa |
PepsiCo |
Isla República |
Argentina |
Brand Purpose / Activism | Diversity & Inclusion |
Smarties Hispanic Latam |
Finalist (2) |
Patrocinio Sudado |
Gatorade |
PepsiCo |
Isla República |
Argentina |
Brand Experience |
Smarties Hispanic Latam |
Finalist |
Pepsi Titan |
Pepsi |
PepsiCo |
Zurda |
Argentina |
Social Media Marketing |
Smarties Hispanic Latam |
Finalist |
Toddynho Levinho, o Toddynho da Caixinha Azul. |
Toddynho |
PepsiCo |
Bakery - Powered by Ampfy |
Brazil |
Omnichannel Marketing |
Smarties Brazil |
Finalist |
Promoção Elma Chips Mordida Premiada |
Elma Chips |
PepsiCo |
Ampfy |
Brazil |
AI-Powered Audience Engagement |
Smarties Brazil |
Finalist |
Doritos: Escolha o Triângulo |
Doritos |
PepsiCo |
AlmapBBDO |
Brazil |
Creator / Influencer / Celebrity Marketing |
Smarties Brazil |
Finalist |
Lay's - Comentarista Disfarçada |
Lay's |
PepsiCo |
AlmapBBDO |
Brazil |
Big ideas Innovative use of AI in Advertising | Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Brand Purpose/ Activism | AI Driven Creative Excellence | AI Driven Creative Excellence |
Smarties Brazil |
Gold, Bronze, Finalist (4) |
Cheetos Summer |
Cheetos |
PepsiCo |
AMPFY |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Finalist |
The Lay's Heist |
Lay's |
PepsiCo |
Science & Sunshine |
Saudi Arabia |
Brand Experience | Brand Experience | Co-branded Marketing | Cross Digital Media Marketing | Omnichannel Marketing | Product and / or Service Launch |
Smarties KSA |
Gold (5) |
'Dous, Don't Overthink' |
Rockstar |
PepsiCo |
Leo Burnett |
Saudi Arabia |
Creator / Influencer / Celebrity Marketing | Short or Long Form Video |
Smarties KSA |
Gold (2) |
Lay's x KFC... Worth The Wait |
Lay's |
PepsiCo |
Science & Sunshine |
United Arab Emirates |
Product and / or Service Launch | Omnichannel Marketing |
Smarties MEA |
Bronze, Finalist |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties MEA |
Bronze (2) |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience | Omnichannel Marketing |
Smarties MEA |
Bronze, Finalist |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience |
Smarties MEA |
Bronze, Finalist |
Pepsi x K?zlarSoruyor |
Pepsi |
PepsiCo |
OMD |
Turkey |
Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising |
Smarties MEA |
Bronze (3) |
Doritos'la Güzel Oluyor |
Doritos |
PepsiCo |
OMD |
Turkey |
Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Bronze, Finalist |
We Can't Be Upset With The Soil |
PepsiCo |
PepsiCo |
NaysWorks |
Turkey |
Social Impact Marketing | Brand Purpose / Activism |
Smarties MEA |
Gold, Silver |
Kazand?Rio In-house CDP Project |
Kazand?Rio |
PepsiCo |
OMD |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing |
Smarties MEA |
Gold, Silver |
Ruffles Hunger |
Ruffles |
PepsiCo |
OMD |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Finalist |
Varsa Ruffles Maça Var?z |
Ruffles |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties MEA |
Finalist |
The Great Transformation of Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties MEA |
Finalist |
Çerezza Dev'le Bitmek Bilmeyen Lezzet |
Cerezza |
PepsiCo |
OMD |
Turkey |
Product and / or Service Launch |
Smarties MEA |
Finalist |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Publicis Media |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Silver |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Ki Saigon |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing |
Smarties APAC |
Silver, Finalist |
LAY'S SMILE IS THE NEW YEAR FORTUNE |
Lay's |
PepsiCo |
Publicis Media |
Vietnam |
Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement |
Smarties APAC |
Bronze, Finalist (2) |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Publicis Media |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Gold, Silver |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Publicis Media |
Vietnam |
AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising |
Smarties X |
Bronze (2), Finalist |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Publicis Media |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Silver |
Turf Finder |
Gatorade |
PepsiCo |
Spark Foundry |
India |
Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact |
Smarties India |
Best in Show, Gold (4), Bronze (2) |
GET OUT FOR LIFE |
7Up |
PepsiCo |
Publicis Media |
Vietnam |
Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Bronze, Finalist |
LAY'S SMILE IS THE NEW YEAR FORTUNE |
Lay's |
PepsiCo |
Publicis Media |
Vietnam |
Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence |
Smarties Vietnam |
Silver, Bronze, Finalist (3) |
LAY'S: THE IRRESTIBLE LAST PIECE |
Lay's |
PepsiCo |
Publicis Media |
Vietnam |
Cross Digital Media Marketing | Brand Experience |
Smarties Vietnam |
Bronze, Finalist |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
KI Saigon |
Vietnam |
AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Gold, Silver, Finalist (3) |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Publicis Media |
Vietnam |
Brand Experience | Cross Digital Media Marketing |
Smarties Vietnam |
Finalist (2) |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Publicis Media |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Bronze |
Cheetos Summer |
Cheetos |
PepsiCo |
Adsmovil |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Finalist |
Lay's x KFC... Worth The Wait |
Lay's |
PepsiCo |
OMD |
United Arab Emirates |
Product and / or Service Launch | Omnichannel Marketing |
Smarties MEA |
Bronze, Finalist |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Ki Saigon |
Vietnam |
AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising |
Smarties X |
Bronze (2), Finalist |