Top Advertisers Global 2025
PepsiCo
Overall rank
#5
Points
479.3
Awards won
48
Finalists
42
Best in Show
0
Gold
12
Silver
17
Bronze
19
Finalist
42
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 7UP - SUPER DUPER REFRESHMENT | 7Up | PepsiCo | Zenith | Vietnam | Real Time Marketing | Smarties APAC | Finalist |
| Dare to Think, Dare to Do with Sting | Sting | PepsiCo | Ki Saigon | Vietnam | Product and / or Service Launch | Smarties APAC | Bronze |
| Handfluencers: It’s a Cheetos Thing | Cheetos | PepsiCo | Leo | Indonesia | Small Budget, Big Impact | Smarties APAC | Gold |
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Personalization | Gaming, Gamification & E-Sports | AI-Driven Creative Excellence | Smarties APAC | Bronze, Finalist (2) |
| MIRINDA - LET'S MAKE THE WORLD PLAYFUL | Mirinda | PepsiCo | Zenith | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Mirinda: Reigniting Tet Joy in Mekong Delta | Mirinda | PepsiCo | Dentsu Creative | Vietnam | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| Pepsi - The Unseen Reunion | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Pepsi Soundbites | Pepsi | PepsiCo | BBDO Guerrero | Philippines | Future Forward Technology Marketing | Smarties APAC | Bronze |
| Play The Dew | Mountain Dew | PepsiCo | BBDO Guerrero | Philippines | Small Budget, Big Impact | Gaming, Gamification & E-Sports | Smarties APAC | Silver, Finalist |
| Rockstar Cannected | Rockstar | PepsiCo | Zenith | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
| #Anytime Pepsi Time | Pepsi | PepsiCo | Spark Foundry | India | Real Time Marketing | Social Media Marketing | Instant Impact / Promotion | Smarties India | Gold, Bronze, Finalist |
| 7UP Drops the Beat on Personalized Refreshment | 7UP | PepsiCo | Spark Foundry | India | Personalization | Smarties India | Finalist |
| 7UP x Spotify: Sip, Stream, Repeat | 7UP | PepsiCo | Spark Foundry | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| Lay's Smart Farm Campaign- Lay's | Lay's | PepsiCo | Spark Foundry | India | Small Budget, Big Impact | Brand Purpose / Activism | Smarties India | Bronze, Finalist |
| Handfluencers: It’s a Cheetos Thing | Cheetos | PepsiCo | Leo | Indonesia | Social Media Marketing | Smarties Indonesia | Gold |
| 7UP - AI-Powered Instant Commerce | 7UP | PepsiCo | Zenith | Vietnam | Real Time Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Finalist (2) |
| Dare to Think, Dare to Do with Sting | Sting | PepsiCo | Ki Saigon | Vietnam | Social Media Marketing | Smarties Vietnam | Finalist |
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Gaming, Gamification & E-Sports | AI-Driven Creative Excellence | Smarties Vietnam | Finalist (2) |
| Lay's: A Soundmate Snack For Stardom | Lay's | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Finalist |
| Mirinda: Reigniting Tet Joy in Mekong Delta | Mirinda | PepsiCo | Dentsu Creative | Vietnam | Diversity and Inclusive Excellence | Smarties Vietnam | Finalist |
| Pepsi - The Unseen Reunion | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze, Finalist (2) |
| Pepsi Tet - Declarations of Homecoming | Pepsi | PepsiCo | Ki Saigon | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
| Rockstar Cannected | Rockstar | PepsiCo | Zenith | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| Sting: Road to Ravolution | Sting | PepsiCo | Ki Saigon | Vietnam | Brand Experience | Smarties Vietnam | Silver |
| Sting Hataw in 3G: Galaw, Galing at Gising sa Mind | Sting | PepsiCo | DDB MNL | Philippines | Omnichannel Marketing | Smarties Philippines | Silver |
| STING: Powering Underdogs, Dominating the Game | Sting | PepsiCo | Zenith | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Gold |
| It Must Be Sting | Sting | PepsiCo | Leo | Thailand | Short or Long Form Video | Smarties Thailand | Gold |
| Lay’s Only | Lay's | PepsiCo | Leo | Thailand | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Cross Digital Media Marketing | Smarties Thailand | Silver, Finalist (2) |
| Restination | Sting | PepsiCo | Leo | Thailand | Brand Purpose / Activism | Smarties Thailand | Silver |
| Cheetos Teads | Cheetos | PepsiCo | OMD | Turkey | Data Insights / Contextual Marketing | AI-Driven Creative Excellence | Smarties Turkey | Silver, Bronze |
| Doritos Dolutos | Doritos | PepsiCo | NaysWorks | Turkey | Brand Experience | Smarties Turkey | Bronze |
| Doritos La'Chef | Doritos | PepsiCo | OMD | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Bronze |
| Doritos x Ruffles SWAP | Doritos | PepsiCo | OMD | Turkey | Product and / or Service Launch | Social Media Marketing | Smarties Turkey | Gold (2) |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | OMD | Turkey | Connected TV | Smarties Turkey | Silver |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | TVekstra | Turkey | Connected TV | Smarties Turkey | Silver |
| Lays x Teads | Lay's | PepsiCo | OMD | Turkey | Innovative Use of AI in Advertising | Smarties Turkey | Finalist |
| Pepsi Meals | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Ruffles Moon | Ruffles | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Silver |
| Kacang, innovando con su lluvia de sabor | Kacang | PepsiCo | Don | Argentina | Experiencia de Marca (Brand Experience) | Marketing en Redes Sociales (Social Media Marketing) | Smarties LATAM | Finalist (2) |
| Paketaxo Dark: el alma dark de la fiesta | Paketaxo Dark | PepsiCo | Don | Argentina | Experiencia de Marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Impacto Inmediato/Promoción (Instant Impact) | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Smarties LATAM | Silver (2), Bronze, Finalist |
| Arroz de Aveia Quaker | Quaker | PepsiCo | Ampfy | Brazil | Marketing de impacto social (Social Impact Marketing) | Smarties Brazil | Finalist |
| DEDOS DE CHEETOS | Cheetos | PepsiCo | AlmapBBDO | Brazil | Experiência de marca (Brand Experience) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Smarties Brazil | Finalist (2) |
| Tem Lays, Tem jogo | Lay's | PepsiCo | Ampfy | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Smarties Brazil | Finalist |
| Tostitos Retail in Rio 2024 | Tostitos | PepsiCo | Acessooh | Brazil | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties Brazil | Finalist |
| Cheetos Teads | Cheetos | PepsiCo | OMD | Turkey | Data Insights / Contextual Marketing | Data Insights / Contextual Marketing | AI-Driven Creative Excellence | Smarties MEA | Silver, Bronze, Finalist |
| Doritos Dolutos | Doritos | PepsiCo | NaysWorks | Turkey | Brand Experience | Brand Experience | Smarties MEA | Bronze, Finalist |
| Doritos La'Chef | Doritos | PepsiCo | OMD | Turkey | Customer (CX) / User Experience (UX) & Design | Customer (CX) / User Experience (UX) & Design | Smarties MEA | Silver, Bronze |
| Doritos x Ruffles SWAP | Doritos | PepsiCo | OMD | Turkey | Social Media Marketing | Product and / or Service Launch | Social Media Marketing | Smarties MEA | Gold (2), Silver |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | OMD | Turkey | Connected TV | Connected TV | Smarties MEA | Gold, Silver |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | TVekstra | Turkey | Connected TV | Connected TV | Smarties MEA | Gold, Silver |
| Pepsi Meals | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Omnichannel Marketing | Smarties MEA | Finalist (2) |
| Pepsi - Thirst for Firsts | Pepsi | PepsiCo | Leo | United Arab Emirates | Instant Impact / Promotion | Omnichannel Marketing | Smarties MENA | Silver, Finalist |
| SASKO Siyasizana_Care in Action | SASKO | PepsiCo | MullenLowe | South Africa | Social Impact Marketing | Smarties Sub-Saharan Africa | Gold |
| The Better Strategy | SASKO | PepsiCo | MullenLowe | South Africa | Brand Experience | Smarties Sub-Saharan Africa | Bronze |
| Game-on technology unlocks high-impact omnichannel | Lay's | PepsiCo | Vicinity Media | South Africa | Real Time Marketing | Smarties South Africa | Bronze |
| Simba ROARRRS: Immersive VR at Joburg Day | Simba Chips | PepsiCo | Simunye Media | South Africa | WEB 3.0 Technologies Marketing | Smarties South Africa | Bronze |
| 7UP - AI-Powered Instant Commerce | 7UP | PepsiCo | Zenith | Vietnam | Integrated E-commerce Innovation & Live Streaming | Smarties X | Finalist |
| 7UP - SUPER DUPER REFRESHMENT | 7UP | PepsiCo | Zenith | Vietnam | Instant Impact / Promotion | Smarties X | Finalist |
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Gaming, Gamification & E-Sports | Smarties X | Bronze |
| Rockstar Cannected | Rockstar | PepsiCo | Zenith | Vietnam | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Bronze, Finalist |