Top Creative Agencies Global 2025
MullenLowe
Overall rank
#5
Points
606.0
Awards won
47
Finalists
31
Best in Show
3
Gold
21
Silver
12
Bronze
11
Finalist
31
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Enterogermina - Debunking Probiotic Copycats | Enterogermina | Opella | MullenLowe Mishra | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
| Thank You from Your Future Self | Gardasil 9 | Merck/MSD | MullenLowe Mishra | Vietnam | Social Impact Marketing | Smarties APAC | Bronze |
| Tata Tea Jaago re AI | Tata Tea | Tata Group | MullenLowe Lintas | India | Brand Purpose / Activism | Future Forward Technology Marketing | Smarties India | Bronze, Finalist |
| Thank You from Your Future Self | Gardasil 9 | Merck/MSD | MullenLowe Mishra | Vietnam | 0 | Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Short or Long Form Video | Smarties Vietnam | Best in Show, Gold (3), Silver |
| Cetaphil TikTok Shop Launch | Cetaphil | Galderma | MullenLowe MARC | Philippines | Integrated E-commerce Innovation & Live Streaming | Smarties Philippines | Finalist |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Smarties Europe | Silver, Bronze (2) |
| Fedon Fell Before Summer (Önce Fedon Sonra Biz) | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties Europe | Finalist |
| Migros ile İyisin | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties Europe | Finalist |
| Mion: Non‑Inflated Discounts | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties Europe | Finalist |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Turkey | Gold (3), Finalist (2) |
| Biraz da Cif Krem Mucizesini mi Övsek? | CIF | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Cross Digital Media Marketing | Smarties Turkey | Silver, Bronze |
| Cif Ultra: Hızın ve Gücün Ultra Hali! | Cif | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Cornetto Max'la Aç Kapılarını Yaza | Cornetto | The Magnum Ice Cream Company | MullenLowe | Turkey | Cross Digital Media Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Silver, Bronze, Finalist |
| Men Burn Too | Migros | Anadolu Grubu | MullenLowe | Turkey | Brand Experience | Brand Purpose / Activism | Smarties Turkey | Bronze, Finalist |
| The World’s Shortest Sponsorship | OMO | Unilever | MullenLowe | Turkey | Real Time Marketing | Short or Long Form Video | Product and / or Service Launch | Omnichannel Marketing | Smarties Turkey | Gold, Silver, Finalist (2) |
| Belos Beijos Closeup | Closeup | Unilever | MullenLowe | Brazil | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Marketing em redes sociais (Social Media Marketing) | Uso Inovador de | Smarties Brazil | Finalist (5) |
| Beyond the Orange Halo | Bayer | Bayer Group | MullenLowe | Brazil | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Smarties Brazil | Finalist |
| Novo OMO Lavagem Perfeita: Caça ao Autógrafo | OMO | Unilever | MullenLowe | Brazil | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Marketing em redes sociais (Social Media Marketing) | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) | Smarties Brazil | Finalist (3) |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Cross Digital Media Marketing | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Gold (2), Silver (2), Finalist |
| Fedon Fell Before Summer (Önce Fedon Sonra Biz) | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties MEA | Finalist |
| Men Burn Too | Migros | Anadolu Grubu | MullenLowe | Turkey | Brand Purpose / Activism | Brand Experience | Brand Experience | Brand Purpose / Activism | Smarties MEA | Bronze, Finalist (3) |
| Migros ile İyisin | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties MEA | Finalist |
| Money – Pay Two, Get One Back (İki Öde Biri İade) | Migros | Anadolu Grubu | MullenLowe | Turkey | Instant Impact / Promotion | Smarties MEA | Gold |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | 0 | 0 | Brand Purpose / Activism | Brand Experience | Short or Long Form Video | Short or Long Form Video | Brand Experience | Brand Purpose / Activism | Smarties MEA | Best in Show (2), Gold (3), Silver (2), Finalist |
| The World’s Shortest Sponsorship | OMO | Unilever | MullenLowe | Turkey | Omnichannel Marketing | Real Time Marketing | Short or Long Form Video | Product and / or Service Launch | Smarties MEA | Gold, Bronze, Finalist (2) |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | Brand Purpose / Activism | Brand Experience | Short or Long Form Video | Smarties KSA | Gold (3) |
| #GreenGursha : small change, big difference | Knorr | Unilever | MullenLowe | South Africa | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Gold, Silver |
| SASKO Siyasizana_Care in Action | SASKO | PepsiCo | MullenLowe | South Africa | Social Impact Marketing | Smarties Sub-Saharan Africa | Gold |
| The Better Strategy | SASKO | PepsiCo | MullenLowe | South Africa | Brand Experience | Smarties Sub-Saharan Africa | Bronze |
| Raising the bar for Sunlight Green Bar | Sunlight | Unilever | MullenLowe | South Africa | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties South Africa | Gold, Silver |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | Short or Long Form Video | Brand Experience | Brand Purpose / Activism | Smarties X | Gold, Silver, Finalist |