Kantar IMRB, Pokkt & MMA Understanding Mobile Gaming in India 2018 | Mobile Marketing Association

India’s mobile app market is growing at breakneck speed, with mobile gaming platforms increasingly commanding a substantial share of the advertising pie. MMA in partnership with POKKT, India’s and SEA’s leading smartphone advertising platform for mobile games, has released a report, titled ‘The Power of Mobile Gaming in India’, offering the latest data and insights on mobile gaming trends in the country. The report was released in collaboration with Kantar IMRB.

With over 250 million mobile gamers, India has emerged as one of the top 5 gaming countries, globally. Having already reached 269 million users as of 2018, the mobile gaming segment in India has registered phenomenal growth, with the number expected to rise to 368 million by 2022. The report further reveals that three out of four Indian gamers play mobile games at least a twice a day, for an average of 60+ minutes, each day. Mobile gaming is also quite prevalent in tier 2 and tier 3 cities, with similar amounts of time spent on gaming by users in these regions.

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