Is the moveable middle the same as Byron Sharp would classify as a light buyer? How many times do they typically buy a product in a year? | MMA / Marketing + Media Alliance

Is the moveable middle the same as Byron Sharp would classify as a light buyer? How many times do they typically buy a product in a year?

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Joel Rubinson's picture

No, in fact, consumers in the Movable Middle tend to be HEAVIER category buyers.  To my knowledge Byron does not propose any targeting based on probability of buying the brand of interest.

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