Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth of Marketing | MMA Global

Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth of Marketing

Wednesday, September 25, 2024 - 12:00pm to 1:00pm EDT

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Watch the Webinar:

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.

Speakers: 
Assistant Manager, Addressable Media
GM
VP Enterprise Media
CVS Health
SVP Marketing Acquisition and Campaign Services
Paramount
MMA MTA Expert & President
Rubinson Partners, Inc.
Moderator: 
SVP – Head of Industry Research
MMA
VP, The Knowledge Lab
TransUnion
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