Agenda | MMA / Marketing + Media Alliance

Agenda

Acreditación y Café / Registration & Coffee

Join us in
networking area

Wednesday, June 5, 2019

Registración y Café / Registration & Coffee

Networking Area

Apertura y Bienvenida / Opening remarks

Main Stage
CEO LATAM
MMA

Neurociencia y publicidad Mobile: ¿Por qué se necesita una estrategia de un segundo? / What neuroscience tells us about mobile advertising and why you need a “First Second Strategy”

Main Stage
SVP – Head of Industry Research
Marketing + Media Alliance

¿Por qué entender cómo se mueven tus clientes es la estrategia que necesitas en tiempos de cambio? / Why understand how your customers move is the strategy you need in times of change?

Main Stage
Head of Ad Sales - Mexico
Netflix
Content & Experience Marketing Supervisor
General Motors
In Partnership With:

La tecnología y sus efectos inesperados / Technology and its unexpected effects

Main Stage
Emprendedor y tecnólogo
In Partnership With:

Acelerando la última milla de la compra online / Accelerating the last mile to shopping online

Main Stage
Head of Product and revenue
Rappi
Founder & CEO
Adsmovil
Country Manager Cono Sur & Business Development Director LATAM
Adsmovil
Gerente de Marca Brahma Chopp
ABinBev
In Partnership With:

Real World: Midiendo el impacto offline de las campañas mobile / Measuring the offline impact of the mobile campaigns

Main Stage
Chief Revenue Officer
LOGAN
Director de Marketing
Pirelli
In Partnership With:

Ecommerce en la era de la belleza digital

Main Stage
eCommerce Manager
L´Oreal

Almuerzo / Lunch

Networking Area

Bienvenida / Welcome Back

Main Stage
Directora Hispanic Latam
MMA

MMA Mobile Report

Main Stage
Managing Director
GFK
In Partnership With:

Caso Sprite: I love you hater

Main Stage
CCO
Santo
Senior Manager en Comunicaciones Integradas, Cono Sur

Estrategias de medición y adquisición en Apps / Measurement and aquisition strategies for Apps

Main Stage
Gerente de Mobile Marketing
Despegar
Regional Head of Sales Spanish Latam
Glovo
CMO
Etermax
In Partnership With:

Marketing Moderno / Modern Marketing

Main Stage
Independent Business & Marketing Consultant, Advisor & Coach.

IA: La tecnología que cambiará el mundo / AI: the technology that will change the world

Main Stage
Periodista de tecnología e innovación

eCommerce: cambian los hábitos, cambian las reglas /eCommerce: changing habits, changing rules

Main Stage
VP Advertising
Mercado Ads
In Partnership With:

"Initiative for Real Growth" en 7 pasos / The Initiative for Real Growth in 7 steps

Main Stage
Chief Strategy Officer Latin America Managing Partner
Ogilvy Consulting Latin America

Comunicación inclusiva y el rol de la publicidad en la equidad de género / Inclusive communication and the advertisment rol in the gender equity

Main Stage
Especialista Nacional de Sector Privado
ONU Mujeres de Argentina

El ADN del profesional del futuro / The DNA of the future professional

Main Stage
Fundador
AHA! Ideas+Personas

Cierre y Sorteo / Final Remarks & Contest

Main Stage
In Partnership With:

Cocktail

Networking Area
In Partnership With: