An Exclusive Roundtable for Indonesia’s C-Suite | August 26, 2025 | Jakarta
MMA Global Indonesia Executive Dialogues 2025 is a high-level, invitation-only roundtable discussion that brings together over 50 of the country’s most influential decision-makers across the marketing and advertising ecosystem. Marking its inaugural edition in Indonesia, the dialogue is anchored on the theme: “The Strategic Imperative: Marketing and Advertising as Engines of Business Growth.”
With over 220 million [1] internet users and digital ad spend projected to cross the $4 billion [2] mark by 2030, Indonesia stands among the fastest-growing digital consumer markets in the world. For boards and business leaders, the imperative is no longer digital adoption but marketing and advertising strategies that are accountable, attributable, and aligned with financial outcomes.
MMA Global Indonesia Executive Dialogues 2025 is designed to meet this challenge head-on by equipping CMOs with tools to redefine how marketing proves its worth to the boardroom. At a time when marketing and advertising are central drivers of enterprise value, this high-level roundtable offers a sophisticated space for strategic reflection, peer exchange, and industry foresight. Curated exclusively for Chairpersons, C-Level Executives, Founders, Business Owners, and Department Heads, it brings together some of Indonesia’s most influential decision-makers to align on marketing’s evolving role in business growth.
The day opens with a foundational session involving a focused two-hour dialogue centred on four of MMA Global’s most forward-looking Think Tanks — ALC [3], MATT [4], MOSTT [5], and DATT [6]. These bodies are helping bring scientific rigour to marketing by moving away from anecdotal playbooks and soft metrics. Having laid the intellectual and strategic groundwork with the opening session, MMA Executive Dialogue 2025 will proceed with a series of deeper explorations into how marketing can decisively shape enterprise value and measurable business outcomes.
Early outcomes delivered by these solutions are already demonstrating significant returns. Marketers have reported between 137% to 259% ROI on digital ad spend, a 10% improvement in revenue attributed to capability alignment, and a 15% return on marketing budgets. Attribution models have driven up to a 10% boost in ROAS, while smarter segmentation strategies have delivered a 50–100% uplift in overall campaign performance. Performance-driven marketing structures have shown a validated 2.5% increase in sales rate with just a one-point gain in capability fit.
This roundtable will convene top thinkers and domain experts from across brands, agencies, media, publishing, telecom, and MarTech for sessions and panel discussions on cutting-edge marketing and advertising initiatives that drive measurable business growth. Rooted in Indonesia’s unique digital economy, these exclusive engagements will integrate proprietary research, local case studies, and cross-market insights—enabling high-level delegates to sharpen strategy, foster innovation, and benchmark against global best practices in a distinctly Indonesian context.
The MMA Executive Dialogues 2025: empowering senior domain leaders to catalyse long-term business growth and foster consumer trust.
Note: The outcome data for various frameworks and tools developed by the think tanks are derived from pilot programs currently underway in collaboration with MMA marketer members.
