Agenda | MMA Global



Monday, February 20, 2023

9:00 AM – 10:15 AM




10.15 – 10.25 AM

Welcoming Remarks



MMA Global

10:25 – 10:45 AM

Next! in KSA: Vision 2030 (and the Impact in Future of Marketing)


How has Vision 2030 changed the perception of the Kingdom? Where has there been a shift in perception and how is the vision contributing to KSA’s positive reputation. This session will explore the key themes and reputation drivers that will affect the future of marketing. 

Director Integrated Insight and Consulting

10:45 AM – 11:00 AM

Next! in KSA: The AI & Start-ups Agenda


This session will explore the impact on start-ups, digital marketing, technology and AI.

Chief of Staff, AI & Innovation

11:00 – 11:20 AM

Next! in Data and Legislation


The Data Privacy Law establishes an integrated framework to ensure the confidentiality of information and the privacy of individuals in the country. It defines the rights and duties of all parties involved and provides proper governance for data management and protection. During this session, you’ll hear some examples of best practice and how marketers are facing this change.

General Counsel
Compliance Consultant
Rocking Innovation

11:20 – 11:35 AM

Next! in Content Preparation

During this session we will hear from Aladdin Abukhalaf, Vice President, MENA NABD talking all things around content preparation for Arabic advertisers and Arabic user behaviours on mobile during the month of Ramadan.

Vice President, MENA

11:35 AM – 12:00 PM

Next! Marketing in the Metaverse (Hybrid)


How brands can create value and innovate?
As an early metaverse leader, Roblox is ushering in a new category of human co-experiences together with its millions of creators. In this fireside chat, Roblox’s Chief Marketing & People Officer, Barbara Messing and MMA CEO Greg Stuart will discuss how the platform provides value to consumers and creators building positive and civil shared experiences, the opportunity for brands to innovate and what the future holds for the metaverse.)
MMA Global
Former Chief Marketing & People Experience Officer

12:00 – 12:25 PM

Next! in Brand Purpose and Sustainability


This topic is not new news to marketers, and we are aware consumers are making purchasing decisions based on a shared value and purpose. This session will explore best practice in this space. Is impact the new purpose?

Managing Director
APCO Institute & Middle East Climate Practice

12:25 – 12:55 PM

Next! in New Media (Gaming & Audio)


Recent research shows that Gaming consumption in Saudi Arabia is projected to hit $6.8bn by 2030, growing at a compound annual rate of 22 percent through to 2030 and that there are over 6 million podcast listeners in the Kingdom tuning in at least once a week. What does this new media mean for marketers and how do we adapt to these trends?

VP of Marketing
Chief of Staff
Kerning Cultures

12:55 – 14:00 PM

Networking Lunch at Wildfire Restaurant


Networking Lunch @ Brazilian Wildfire Restaurant