Real Madrid Joins the Mobile Marketing Association | MMA Global

Real Madrid Joins the Mobile Marketing Association

November 29, 2011
 World's richest football club leverages membership to extend mobile marketing expertise and leadership
New York, Singapore, London and São Paulo: November 29, 2011 - The Mobile Marketing Association (MMA) and top Spanish football league club Real Madrid today announced that the internationally renowned club has joined the association as a Regional Member.

As one of the most powerful footballing brands globally, Real Madrid has already launched successful mobile marketing strategies such as the MyMadrid mobile community, designed to target football fans and enable interactivity regardless of phone model, and the social game Real Madrid Fantasy Manager. It therefore brings its own experience and expertise to the industry’s premier trade association, as well as looking to participate in and benefit from the MMA’s central mission to promote, educate, measure, guide and protect mobile as an indispensable part of the marketing mix.

“We are very excited about joining the MMA,” said Pedro Duarte, New Media Manager at Real Madrid. “Mobile has become a key part of our communication strategy so we are looking forward to being able to share our experiences with the wider industry, as well as learning from the great work that other MMA members are doing in the space in order to extend our own initiatives.”
“We’re incredibly pleased to be able to welcome such a major sporting brand as Real Madrid as one of our new members,” said Paul Berney, MMA CMO and MD for EMEA. “Their membership is testament not only to their own commitment to and success with mobile marketing, but also to the power of mobile for sports organisations all over the world.”

About Real Madrid Football Club:
Since Real Madrid won its first title back in 1905, it has grown to become the most laurel-laden club in history. With over a hundred years of history, the Club, considered by FIFA as
“The Best Football Club in the 20th Century”, has been reaping successes on and off the field.
Its record of victories has turned Real Madrid into a point of reference in the realm of football and its players into ambassadors of the values that have made Real Madrid the best team in the world: Talent, Commitment, Sacrifice and Triumph.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 750 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit
Robert Haslam
Mi liberty
Tel: +44 (0) 207 751 4444