PING MOBILE & MULTIPLIED MEDIA LAUNCH JOINT LOCATION-BASED AD PROGRAM WITH DAYS INN CAMPAIGN (OCTOBER 2010)
October 21, 2010
Multiplied Media Corporation, a leading provider of mobile local search services, and Ping Mobile, a leading provider of mobile marketing campaigns, have just completed the first mobile local search campaign on the Poynt application for their premier client, the Days Business Alliance, a select group of Days Inn properties and part of Wyndham Worldwide.
The highly targeted campaign, which delivered Days Inn text and banners-ads based upon the users' keyword search and location, performed well above industry standards. The campaign, which offered a discount on hotel stays within the United States, provided valuable information to Poynt users who were searching for hotels, while increasing the profile of the Days Inn brand and furthering Poynt as a location-based search advertising platform.
Poynt is a convenient and time-saving GPS-enabled application that connects consumers to local businesses, people, restaurants and movie theaters at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call a business or view a website.
Ping has launched numerous successful mobile marketing strategies for AT&T, Uniliver, Wyndham Hotels and Pizza Hut, among others. The company delivers solutions that allow businesses to interact with their customers in a highly targeted and personalized way using a variety of state-of-the-art mobile and data mining technologies.
"Increasingly, consumers are using their mobile devices to search for and book hotel reservations," said Shira Simmonds, President & CEO, Ping Mobile. "The client was so pleased with the performance of this mobile location-based campaign that they have renewed for another two months during the peak travel season."
Poynt is currently available for BlackBerry(R) smartphones in Canada, the United States, Germany, the United Kingdom, Italy, France and Spain through BlackBerry App World(TM) (www.blackberry.com/appworld) and for iPhone and iPod Touch devices in Canada and the United States at Apple's App Store. Poynt is also available OTA at http://m.poynt.com.
About Multiplied Media Corporation
Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi(www.unomobi.com), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.
About Ping Mobile
Ping Mobile's mission is to power the mobile phone as today's primary communication tool via the delivery of targeted high-value interactive content. Through the use of our proprietary self-service PingWizardtm platform and our PingNetworktm, an exclusive database of consumers and their location, we combine the power of SMS text messaging with a wide reaching and ever-growing mobile network that delivers over 100 million targeted consumer views per month.
With an industry-leading focus on consultancy, reporting, data mining, analysis and client service, Ping has been serving national Fortune 500 clients and carriers since 1999 , and is the mobile marketing agency of choice for clients that have included Warner Brothers, Ford Motor Company, Days Inn, Disney's Soap Channel, KFC, Arby's, Pizza Hut and Hawaiian Airlines. Ping is headquartered in New Jersey, with offices in Los Angeles, Atlanta, and Tel Aviv.
About Wyndham Hotel Group
Wyndham Hotel Group encompasses nearly 7,100 hotels and approximately 593,300 rooms in 65 countries under its 11 other hotel brands: Wyndham Hotels and Resorts(R), Wingate by Wyndham(R), Hawthorn Suites(R) by Wyndham, Ramada(R), Days Inn(R), Super 8(R), Baymont Inn & Suites(R), Microtel Inns & Suites(R), Howard Johnson(R), Travelodge(R) and Knights Inn(R).
All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels, which are managed by an affiliate or through a joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com.
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